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This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Logos (Symbols) --- Industrial design coordination. --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Industrial publicity --- Corporate image --- Design.
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Industrial design coordination. --- Industrial design --- Management. --- Industrial design coordination --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Industrial publicity --- Corporate image --- Management
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Industrial design --- Industrial design coordination --- Industrial design coordination. --- Management --- Management. --- Design, Industrial --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Industrial publicity --- Corporate image --- Mechanical drawing --- New products --- Design
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Coordination of industrial designs --- Corporate design coordination --- Corporate image and design --- Corporate style --- Design coordination [Industrial ] --- Design industriel--Coordination --- Designs (Industrial publicity) --- Gecoördineerd industrieel design --- Gecoördineerde industriële vormgeving --- House style --- Industrial design coordination --- Visual designs (Industrial publicity) --- Design
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Advertising. Public relations --- 658.81 --- Corporate image --- Industrial design coordination --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Industrial publicity --- Company image --- Corporate identity --- Corporations --- Sales organization --- Public relations --- Corporate image. --- Industrial design coordination. --- 658.81 Sales organization
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Design, Industrial --- Industrial design coordination --- Management --- Industrial design --- Design --- Productontwikkeling. --- Marketing. --- Vernieuwing. --- Coordination --- Gestion --- Business, Economy and Management --- Business Management --- Economics --- Finance --- Strategic Management & Business Policy --- Industrial design coordination. --- Management. --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Mechanical drawing --- New products --- Industrial publicity --- Corporate image --- Technology - General
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Industrial design coordination --- Industrial design --- Industrial design coordination. --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Industrial publicity --- Corporate image --- Design, Industrial --- Mechanical drawing --- New products --- Design --- Management --- Management. --- Engineering --- General and Others --- Technology - General
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Libraries --- Communication in library science --- Industrial design coordination --- Library signs --- Relations publiques --- Communication en bibliothéconomie --- Design --- Bibliothèques --- Public relations. --- Forms --- Coordination --- Signalisation --- -Library signs --- Signs in libraries --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Corporate image --- -Bibliotheekbeheer --- 025 Bibliotheekbeheer --- 025 --- Signs and signboards --- Industrial publicity --- Library science --- Bibliotheekbeheer --- Public relations --- Documentation --- Public institutions --- Librarians --- Signs --- Library planning and design --- Libraries - Public relations --- Libraries - Forms
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This inspiring book is a visual feast of 100+ global event designs which is a must for brand innovators and identity wizards. 'Happening 2' showcases every type of event experience, in the broadest sense possible - from fashion shows to festivals and exhibitions to exclusive product launches, ranging from the sparkling to the robust. Instead of telling you how to organize an event, 'Happening 2' focuses on the design, and informs readers exactly how the designers translated the brief into the eye-catching show. Each article attempts to capture the essence of translating a brand into an unforgettable experience. The extensive photography and informative descriptions allows these tempting temporary shows and innovative events to continue to live-on and be appreciated and enjoyed to the fullest. With today's communication overload, marketeers have to come up with new ways to get and keep people's attention. In Happening 2, designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.
Special events --- Marketing --- Public relations --- Industrial design coordination --- Exhibitions --- Display of merchandise --- 725.8 --- 725.822 --- 725.91 --- 711.61 --- Architecturale installaties --- Tijdelijke tentoonstellingen ; standen ; beurzen --- Exhibits --- Expos (Exhibitions) --- Expositions --- Industrial arts --- Industrial exhibitions --- International exhibitions --- Technology --- World's fairs --- Sales promotion --- Fairs --- Events, Special --- Manners and customs --- Display techniques --- Displays (Retail trade) --- Merchandise, Display of --- Advertising --- Advertising, Point-of-sale --- Retail trade --- Show windows --- Showrooms --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Industrial publicity --- Corporate image --- Openbare gebouwen ; gebouwen voor cultuur en ontspanning --- Openbare gebouwen ; schouwburgen, theaters, openluchttheaters --- Openbare gebouwen ; tentoonstellingsgebouwen --- Stedenbouw. Ruimtelijke ordening ; pleinen, open ruimten
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Droom van helderheid laat de ontwikkeling zien van huisstijlen in Nederland tussen 1960 en 1975. In deze periode groeiden huisstijlen uit van een marginaal verschijnsel tot een onmisbaar element in de presentatie van bedrijven en instellingen. Veel bekende huisstijlen werden ontworpen door de ontwerpbureaus Total Design en Tel Design, pioniers op dit gebied in Nederland, met als belangrijkste vertegenwoordigers respectievelijk Wim Crouwel en Gert Dumbar. Volgens hen waren huisstijlen een vorm van 'goed ontwerp' en leverden ze een bijdrage aan het algemeen welzijn. Tegelijkertijd zag met name Total Design huisstijlen ook als een vorm van visuele efficiency, hiermee aansluitend bij de heersende modernistische ontwerpopvattingen en het vooruitgangsgeloof in de jaren zestig. In de loop van de jaren zeventig zagen bedrijven huisstijlen voornamelijk als een manier om hun imago te verbeteren. Het ook in Nederland actieve Engelse ontwerpbureau Allied International Designers was zich hier al eerder van bewust en profiteerde hiervan. In dit rijk geïllustreerde boek wordt aan de hand van casestudies als KLM (1963), PAM (1965), AH (1966), NS (1968), DSM (1969) en de PTT (1981) onderzocht hoe de ontwikkeling verliep van enkele opvallende huisstijlen en ontwerpbureaus in Nederland. Hierbij wordt veel aandacht besteed aan besluitvormingsprocessen binnen bedrijven en opvattingen van ontwerpers. Bron : http://www.boekenbank.be
Branding (Marketing) --- Corporate image --- Industrial design coordination --- Logos (Symbols) --- Allied International Designers --- Crouwel, Wim --- Dumbar, Gert --- Grafische vormgeving ; iconen ; emblemen , logo's ; symbolen --- Grafische vormgeving ; Nederland ; 1960-1975 --- Huisstijl --- Merken ; merkwaarde ; merk en ontwerp --- Tel Design --- Total Design --- 766:659.12 --- Logotype --- Logotypes (Symbols) --- Signs and symbols --- Trademarks --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Industrial publicity --- Company image --- Corporate identity --- Corporations --- Brand name products --- Marketing --- Advertising --- 766:659.12 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- Design --- Public relations --- Grafische vormgeving --- Modernisme --- Nederland --- Imagomanagement --- Geschiedenis --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum --- Vietnam --- Zuid-Afrika --- Kust --- Literatuur --- anno 1900-1999 --- Netherlands --- 766.31.044 --- Grafische industrie en ontwerp ; beeld ; reclame ; thema's ; huisstijl van specifieke merken --- huisstijl --- ontwerpbureaus --- design firms
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